STOP MAKING OBJECTIVES: MAKE THEM COME TRUE.

Could we help your sales teams accelerate their efforts?

Through tailor-made training, we will take your team’s performance to the next level, helping you explode passed your objectives! 

WE SUPPORT START-UPS, SMB’S, SCALE-UPS AND MULTINATIONALS.

Our 3 areas of action:
Pre-sales: securing a sales meeting with a qualified lead
Theme 1: Identifying and defining your targets
  • KPI and Buyer Persona
  • Lead base creation: Scraping
  • Cleaning and improving your lead base
Theme 2: Contacting a lead
  • Pre-qualification
  • Prospecting in person
  • Cold Calling
  • Cold Mailing
  • Cold LinkedIn
Theme 3: Making an appointment
  • Making an appointment
  • Qualifying a meeting
The sale: negotiating and signing a deal
Theme 1: Preparing for your appointment
  • Preparing your SIMAC meeting
  • Creating a sales pitch
  • Structuring an appointment
Theme 2: Selling
  • Discovery phase
  • Reformulation / Validation
  • Sales argumentation & benefits
  • Handling objections
  • Negotiation techniques
  • Closing techniques
After sales: client development & upsell
Theme 1: Account management
  • Account mapping
  • Mapping tools
  • Influencers / Stakeholders
Theme 2: Maintaining a relationship
  • Client Success Management
  • Client Onboarding
  • Customer Support & Care
Theme 3: Selling more
  • Identifying opportunities for upsell and cross-sell

our success stories

Setting up a new Key Account Management team
Objectives
Training of in-house sales teams
To improve their discovery techniques (SPIN) and Key Account Management
Results
+100% OF DEALS SIGNED
Setting up a new Key Account Management team
Objectives
Improve the quality of appointments and maximise the value perceived by the Client
Carry out training exercises and calls listening to identify improvement areas
Results
CONVERSION RATE >150%
Train sales teams in the basics of Sales
Objectives
Train the sales teams on project manager and CSM
Learn negotiation techniques
Optimise account management to maximise customer relations
Results
INCREASE IN SALES +180%

OUR CLIENTS SAY IT BEST

WE HAVE A QUALITY APPROACH

The practice
The sessions take place with our Sales Coaches and are applied to concrete cases from your own client portfolio or to role plays created by us.
Effervescence
The theory is put into practice through group games or 1-to-many. Our training exercises certified without any tricks and are tailor-made to suit the topics covered.
Diversity
The best way to learn is by sharing experiences with other participants and then to build a solid foundation thanks to these exchanges.

... AND QUALIFIED COACHES

Arnaud
Sales Coach
19 years of experience
Ex Head of Sales France
@ Wisembly, Xerox
Vanessa
Sales Coach
17 years of experience
Ex Head of Sales
@ Pulp
Philippe
Sales Coach
10 years of experience
Ex Head of Sales
@ Babilou
Julien
Sales Coach
17 years of experience
Ex Head of Sales
@ Carglass, PepsiCo

Ready to get YOUR TEAMS TO THE NEXT LEVEL ?

Make an appointment with one of our Coaches and get a customised quote for training & coaching services

FREQUENTLY ASKED QUESTIONS

Who is the company training for?

The course is aimed at companies that are involved in B2B sales. More specifically, it is geared towards all company employees who have a direct or indirect role with sales and business development activities: managers, sales teams, marketing, finance, etc.

How does the course unfold?

The content of the course is defined prior to the event: our team analyses your needs and determines a personalised program to meet your expectations and requirements. Ideally, the course takes place on your company's premises for a day or half-day, in a group, with the people concerned (if you are unable to organise training days on your premises, the course can take place remotely by video). Subsequently, a follow-up will be arranged in order to understand the real impact and results generated by the training.

Is this supported by my OPCO ?

The iconoClass B2B training can be covered by your OPCO. In order to do so, you must contact OPCO to find out under which conditions and to what extent the training course can be subsidised. Within the framework of the FNE, you must apply for grants by contacting your OPCO directly.

How much does a day of training cost?

Our B2B training courses are tailor-made and organised according to your expectations. The price of a day's training is then defined depending on the company's needs and the number of days required for the training.